I was fortunate both in that Psyop not only sent me to sunny venice beach LA in the middle of a harsh NY winter, but also to head up animation on the third spot in their stellar coca cola happiness factory campaign.


More in the campaign:


2008 Psyop:

Client: The Coca-Cola Company
Project name: Happiness Factory 3 - Yawnbusters

Brief: To remind people that Coke lifts the spirits—physically and emotionally.

Synopsis of TV spot: The third installment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell...and restore physical and emotional energy to the Factory.

Creative Agency: W+K Amsterdam
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Rick Chant
Art Director: Barney Hobson
Senior Producer: Darryl Hagans
Agency Executive Producer: Corey Bartha
Account Team: Ryan Lietaer, Andrew Kay, Sylvain Lierre, Philip Jacobson

Music: Human, New York

Sound Design: HenryBoy
Sound Designer: Bill Chesley

“Open Happiness” Soundtrack
Artists: Brendon Urie, Travis McCoy, Patrick Stump, Janelle Monae, Cee Lo Green
Writers/Producers:Butch Walker, Polow Da Don

Director: Psyop
Psyop Creative Directors: Todd Mueller and Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Psyop CEO: Justin Booth-Clibborn
Producer: Kim Wildenburg
Live Action Producer: Michael Schlenker
DOP: Federico Barbabosa
TD: David Chontos
Flame Artist: Alex Kolasinski
Modelers: Sarah Bocket, Joon Lee
Riggers: David Bokser, Sean Comer, Joon Lee
Lead Animator: Jordan Blit
Animators: Jeremy Butler, Joel Sevilla, Colin Cromwell, David Bokser, Jun Zee Myers, David Pritchard, Frantz Vidal, Joon Lee
Lighters/Renderers: David Chontos, Kyle Cassidy, Sarah Bocket, Barry Kriegshauser, Erik Borzi
Particle Artists: John Cherniak, Matt Johnson
Lead Compositor: Lane Jolly
Compositors: Sohee Sohn, Matt Lavoy
After FX Artist: Miguel Bautista
Previz: Joel Sevilla, Jeremy Butler

Editor: Brett Nicoletti
Assistant Editor: Tom Knight

Telecine: MPC, Los Angeles
Colorist: Mark Gethin