In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).
— Buck
 

More in the campaign:

 

2013 Buck:

DIRECTED BY:
BUCK

EXECUTIVE CREATIVE DIRECTOR:
Orion Tait

EXECUTIVE PRODUCER:
Anne Skopas

CREATIVE DIRECTOR:
Thomas Schmid

SENIOR PRODUCER:
Kitty Dillard

ASSOCIATE PRODUCER:
Billy Mack

PRODUCTION COORDINATOR:
Ann Seymour

LEAD CONCEPT ART/CHARACTER DESIGN:
Thomas Schmid

CONCEPT ART:
Justin Fines
Mike Lee
Thomas Schmid
Adrian Sonni
William Trebutien

DESIGN:
Laura Alejo
Jon Gorman
Stephen Kelleher
Ben Langsfeld

STORYBOARDS:
Jerod Chirico
Thomas Schmid
William Trebutien

ANIMATICS:
Harry Teitleman
William Trebutien

CG SUPERVISOR:
Ryan O’Phelan

3D MODELING/LAYOUT:
Dan Fine
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz
Brett Wharton

RIGGING:

Chris Hertwig
Vadim Kiyaev
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz

ANIMATION DIRECTOR:
William Trebutien

3D CHARACTER ANIMATION:
Jodan Blit
Chad Colby
Roman Kobryn
Brice Linane
Ryan O’Phelan
Cesar Tafoya
Arvid Volz
William Trebutien

3D ANIMATION:
Pete Hartwig
Brice Linane
Rafael Mayrhofer
Ryan O’Phelan
Arvid Volz

LEAD 3D LIGHTING/SHADING:
Michael Lampe

3D LIGHTING/SHADING:
Helen Choi
Brice Linane
Alex Scollay

COMPOSITE:
Daniel Oeffinger
Ryan O’Phelan
Conrad Ostwald
Fede Reano

MATTE PAINTING:
Tim Matney

COLORIST:
Seth Ricart

MUSIC & SOUND DESIGN:
Antfood

RECORDING & AUDIO PRODUCTION:
Antfood

 


Recent Projects