I got to lead a team of about 7 very talented animators on "Saddest Road," a very wacky, almost controverisal spot for Michelin's "The Right Tire Changes Everything" campaign. Sticking the squished characters to the road and of course animation for the fur to render properly were the bigger challenges on this one.

 

2009 Psyop:

Production: Psyop
Director: Psyop
Creative Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Jordan Blit
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin

Editorial: Psyop

Editor: Cass Vanini

Creative Agency: TBWA\Chiat\Day New York
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter

Mix: Sound Lounge
Sound Engineer – Philip Loeb

Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn

Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss


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