Arugula. Kiwi, Gusto Gold, Laudible Lime, Leap Frog, Cardinal Red. With Sherwin Williams swatches as our muse and medium, we were asked by our friends at McKinney to explore a world made of color, literally. The first in a multi-spot campaign, “paint chips” introduces viewers to this clever concept, taking us on an unexpected, variegated journey.
— Buck
 
 

More spots in the campaign:

 
 
 
 

2010 Buck:

 

Directed by: Buck

Production House: Buck NY
Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Kevin Hall
Lead Art Director: Ben Langsfeld
Art Director: Joshua Harvey
Design: Ben Langsfeld, Joshua Harvey, Thomas Schmid, Mike Lee
Storyboards: Joshua Harvey
CG Supervisor: Joshua Harvey
3D Pipeline Manager: Chris Hendryx
3D Modeling/Layout: David Soto, Scott Hubbard, Arvid Volz, Dan Fine, Adam Pearlman
3D Animation: Joshua Harvey, Jordan Blit, Pete Hamilton, Jason Wolley, Ryan O’Phelan
3D Lighting/Shading: Ylli Orana, Kevin Couture
Lead Composite: Daniel Oeffinger
Composite: Conrad Ostwald, Seth Ricart

Agency: McKinney
Producer: Josh Eggleston
GCD: Ellen Steinberg
Copywriter: Jenny Nicholson
Art Director: John Hagerty

MUSIC
Studio: Beacon Street
Artist: Andrew Feltenstein, John Nau.
Lyrics: Jenny Nicholson, Andrew Feltenstein, John Nau

ABSOLUTE POST
Executive Producer: Sally Heath
Flame Artist: Nathan Kane